
Big Goals for a Life Coach - Build a Bigger Business with a Business Plan
"The secret of getting started is breaking your complex, overwhelming tasks into small manageable tasks, and then starting on the first one." - Mark Twain
Successful business owners have big goals that help them build a bigger and better business over time. Yet, many life coaches resist treating their practice like a bona fide business. How is a Life Coaching Business any different from a Business Coaching Business? A life coach may target individuals while a business coach targets business owners, but other than that, BOTH ARE BUSINESSES that should be run accordingly.
I have heard far too many life coaches say that they want to coach "on the side" or have a "little coaching business." The belief system that a life coaching business is somehow a less serious business than a business coaching practice is a limiting belief. Life coaches everywhere can build a rewarding business if they are able to utilize time effectively, go after high net worth clients, and write a business plan with big goals that will keep them on track.
This article will show you how to use big goals to build a financially successful coaching business and then show you an easy wayh to create a Business Plan.
"A goal is where you want to be in one, three or five years. Marketing activities create the steps you need to take to get there."
Here is a case study of a coach who has been working on her vision and her goals so that she has a clear idea of the kind of business she is building. Notice the goals in bold.
Julia is a life coach who has just graduated from an ICF-accredited coach training school and is looking to build a practice that will pay her a gross income before expenses of $50,000.00 within three years. In five years she would like to be making $75,000 annually and funding a retirement account with 25% of her net income. Initially she will work a part-time job until she has five clients each paying between $250 and $325 per month. She will give two sample coaching sessions per week to ensure a steady stream of new prospects coming into her practice. After a six month break in period, she will acquire two new clients per month while gradually increasing her fees to $300 and $375. She will gradually increase her income from $1400 per month to $2500 per month at her one year mark. She will attend 5-10 networking events per week to get the word out. She will introduce 1-2 new products or services annually. She will take Friday's off within three years from now.
These are Julia's goals. She also has a complete business plan with marketing activities that show how she will reach her goals. The proof is in the pudding - marketing is how you attract new clients.
If you are reading this article, you must be a coach. I am a coach also. Isn't coaching the most fabulous profession in the world! How wonderful that we are paid to do what we do. Let's make sure we are setting the goals we need to build a bigger business so that we'll still be around in five years. Ensure this truth by writing a business plan with big goals!
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Start on the road to a more ideal life today!

©Copyright 2009-2010 - Suzanne Muusers
About the Author:
Check out Suzanne's Business Plan for a Life Coach if you're a Life Coach who wants to set bigger goals. The package includes a sample Business Plan for a Life Coach and a sample Business Plan for a Business Coach. Suzanne Muusers is an ICF-Credentialed Marketing Coach in Scottsdale, Arizona. She serves on the Board of the ICF Phoenix as the VP of Marketing and PR and coaches financial advisors who want to maximize their potential. Visit her at http://www.prosperitycoaching.biz
See also Boost Your Life Coach Business Income Using a Business Plan and Why Every Business Coach Needs a Business Plan to Attract Six-Figure Income for additional information.
Suzanne Muusers

ICF-Credentialed
Business Coach
Prosperity Coaching LLC |
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