Mortgage Broker Business Plan Basics – How to Get Out of the Box with Your Marketing

Many mortgage brokers are independent professionals and as such must hold themselves accountable to working a well laid out business plan.   In many cases, as independents they have no one looking over their shoulder asking if they've performed the marketing tactics they need to do that day. So the challenge is for mortgage brokers to create their own business plan, keep the plan in a visible location to remind them to keep working the business and grow their revenue.

One of the most successful mortgage brokers I know has managed to corner the market in his geographic area. He has done this by taking one marketing tactic and using it to explode his prospecting list.

Out of the Box Thinking
This mortgage broker - we'll call him Mark - managed to grow his prospecting list from 300 to 2700 by utilizing Video Marketing to become well-known and to invite new prospects to join his network.  He now has close to fifty loans in his pipeline.  

Mark started out by joining Toastmasters in 2007 to improve his public speaking skills. During his icebreaker speech he had 67 ums and ahs. Determined to improve his skills, he stuck with public speaking and over a two year period became very comfortable in front of a group.

He then hired a Video Marketing service that allows him to send out emails to his list that include a link to a video that he creates himself. The service allows him to see who opened the emails, who forwarded the emails, and what comments they have made on the site containing the videos.  

Mark makes Video Marketing work for him by utilizing humor and making his videos funny. He has weekly Market Commentary and interviews local professionals on his video (thereby gaining a new market segment on his list by asking these professionals to forward the email to their contacts!).

Mark now holds regular workshops on how professionals and small business owners can use video marketing in their businesses. This further enhances his expertise and adds to his list.

Why this Marketing Tactic Works
Since referrals are the back-bone of the mortgage business, this marketing tactic works well with Mark's profession. Mark invites viewers to forward the email to friends, invites comments, invites local business owners to be interviewed, and utilizes this strategy to grow his list exponentially.

My task for you: It's time to write a business plan that contains a strong marketing component. Take a look at my Business Plan system. It's just what you need!

Do you want to earn more money from your business?

Purchase the Two Page Mini Business Plan™ today and discover the secrets to more income from the sample Mortgage Broker Business Plan provided. 

You'll get everything you need to write your mini business plan, tons of marketing tools, and an automated E-Course to motivate you to complete your plan. All this for the ridiculously low price of only $49.00. All products and bonuses are available for immediate download!

Click here to review everything you get.

There's no risk at all as I offer a money back guarantee. If you're not satisfied for any reason, just ask for a refund within three months of purchase.
Start on the road to a more ideal life today!

©Copyright 2009-2010 - Suzanne Muusers - All Rights Reserved

About the Author:

Suzanne Muusers is a Business Coach based in Scottsdale, Arizona.  She is a credentialed member of the International Coach Federation and has owned or managed a business every year since 1981.  She is the creator of The Two Page Mini Business Plan™, The Secret to More Business Income. Visit her site: http://www.prosperitycoaching.biz

Suzanne Muusers ICF-Credentialed Business Coach Prosperity Coaching LLC

 

Copyright© 2009-2010 |Suzanne Muusers | All Rights Reserved|

Do not copy content from the page. Plagiarism will be detected by Copyscape
Prosperity Coaching LLC, Business Coaching for Entrepreneurs

Contact Us: Call 480-922-1723

Business Plan for Life Coach
Business Plan for Business Coach
Business Plan for Life Coach
Business Plan for Architect
Business Plan for General Contractor
Business Plan for Mortgage Broker
Business Plan for Financial Advisors
The Prosperous Entrepreneur Blog - Marketing & Success Strategies

Web Site design by Art Guy Design, LLC